AVVERA is an apparel brand created by Ishikawa Giken Co., Ltd., which operates a sewing business for businesses in Hikone, Shiga Prefecture.

We began development with the aim of creating clothing that can be worn safely and with consideration for the concerns of people with sensitive skin.

First, we use 100% organic cotton yarn that is kind to the environment and the body.

Second, we finish it into an original smooth fabric that is stress-free.

Finally, we use a special technique to process cotton without sewing to reduce resistance to the skin.

After these three commitments, it took nine years to complete the AVVERA items.

We use "Ultimate Pima", a Sea Island variety organically grown in the United States. This rare cotton grown at an altitude of 1,200m has just the right amount of hollowness in the fibers, so it is a material that maintains its firmness and stiffness for a long time. It is characterized by a slippery feel that clings to your fingers and a smooth, comfortable softness.

By finishing this fabric with a special seamless technique, we have created a stress-free item that feels soothing against the skin.

The rare organic cotton "Ultimate Pima" is used without dyeing or bleaching, and has a flat finish with no seam allowances.

It has excellent water absorption and a smooth feel against the skin.

It is truly the perfect material for pajamas.